Top 3 Marketing Strategies For Your Small Business

by | Sep 10, 2019 | Business Management, Marketing

Every business needs a unique set of marketing strategies that are specific to their goals. If you’ve been wondering which tried-and-tested strategies are working for your local market, we’ve got our top three picks for you.

  1. Optimise Branding and Brand Awareness

Having a clear set of branding materials will make an excellent first impression to your target audience. Take careful deliberation on your logo, fonts, themes, colours, website, and other factors so that your brand becomes memorable. Whenever your potential customers need something that you can offer, your business will be the first thing that comes to mind if your branding stands out to them.

Brand awareness can also be achieved through social media engagement. You have to regularly update your social media pages with relevant and trending content. Besides appropriately promoting your products and services, you have to create engagement among your audience using promos, giveaways, and discounts. This is how you can extend your reach in the market and attract more leads.

brand awareness concept

  1. Strengthen Content Marketing

If social media engagement is queen, content is considered the king. Creating content around your brand gives value to your customers. This can be in the form of informational blogs, videos, images, or infographics. It will also strengthen your marketing campaign as these content materials will be the go-to resources for your audience. Your content can also give way to more traffic into your site, which you can funnel into leads and sales.

  1. Localise Search Engine Optimisation

Search engine optimisation is all about optimising your content and website so that it reaches your audience whenever they search online. This is your source of organic traffic, and it will be your best bet towards making your brand or business stand out in every search. 

Local search optimisation is another layer among other SEO tactics. It allows you to target smaller geographic areas. It includes steps of claiming or optimising your listings, and paying more attention to online reviews. Use your keyword planner and online analytic tools to know how much traffic you’re getting, and where it’s coming from. Strengthen which SEO activities work for your business, and complement it with strategies that can get more locals to see your business.

content marketing concept


Tracking Your Progress

Tracking your progress is crucial to know how effective your marketing strategies are. It is also essential to the success of your business. Here are some easy steps to take when it comes to tracking your marketing campaigns:

  • Identify the most lucrative traffic sources. Determine whether you should invest more money and time on them, or try another route.
  • Don’t put all your eggs in one basket. You should give a portion of your time, money, and efforts on other ways to market in different target groups to see if they can also be lucrative.
  • Optimise your funnel by AB testing everything. Which of your content, creatives, or designs generate more conversions? 
  • Check if your landing pages are optimised for all types of devices. You may be leaving money on the table if your landing page is not optimised for mobile, or looks cranky in other devices.
  • Find out when your campaigns are more profitable. It might be during certain hours, days, months, or seasons in a year. Gather all of this data and compare your conversion rates.

If you need funding for your marketing efforts, take a look at the loans offered here at Bizzloans. There are hundreds of financial products in store, and we match you with the most suitable lender for your business needs. Comparing lenders won’t affect your credit score when you get a free quote below.



No Security Necessary

The main thing that makes unsecured loans more attractive than secured loans is the fact that they’re no security. It might be an obvious thing to highlight but it clearly matters. You won’t be weighed down by the pressure and worry associated with having collateral hanging over you and potentially being lost to the lender if you fail to make repayments. If you don’t want to take the risk of losing your collateral, you just need to opt for an unsecured loan instead. It’ll allow you to avoid any risks associated with secured loans.

Build Up Your Future Credit Score

By taking out a loan and then paying it off on time, you will help to build or repair your credit score. Many companies are dealing with poor credit, but by taking out an unsecured loan with a lender that is happy to lend to companies with poor credit, you can start to turn the situation around. Meeting regular repayment deadlines shows the world that you are able to stay on top of your financial obligations and pay off the money you owe, and that will only help your business going forward.

Why Your Business Might Want to Take Out an Unsecured Loan

There are lots of reasons why your business might take out a loan, as well as reasons not to. You shouldn’t take out a loan to cover running costs, but if you want to do other things, such as the things we’re going to discuss below, an unsecured business loan can be ideal.

Grow and Expand

Most entrepreneurs have big plans for their businesses. They want to ensure that their business is one that’s got a bright future. So if the time has come for you to grow and expand your business, you should think about whether taking out an unsecured business loan might help you to do that. It could be exactly what you need to get your business moving in the right kind of direction. It takes money and investment to grow your business and a loan might just be the ideal solution.

Take on More Clients and Customers

If your business doesn’t currently have the resources to deal with more customers and clients, it could be time to scale things up. However, that’s something that costs money, whether you like or not. Taking out an unsecured business loan could help improve the resources your business has available. It could mean hiring more people so that you have the human resources needed to take on more clients and make more customers happy. The loan will cover the costs associated with doing that and it’ll pay for itself if you’re able to improve your profits as a result.

Fund a New Marketing Campaign

Maybe it’s the case that attracting new customers to your business is where your problems lie. It’s not always easy to get your voice heard and make people aware of why they should be taking notice of your business. An unsecured loan could be used to fund a new marketing campaign that gets your message out there and makes more people interested in your business and what it’s offering. So if you have an idea for a marketing campaign that you think might work but you don’t have the financing for it, consider a loan.


Improve with Fewer Risks

The chance to improve your business in the many ways mentioned above offers you a real opportunity that you might want to grasp. Secured loans can offer the same access to financing but come with more risks to your business. With an unsecured loan, you can reap all the rewards that come with having the cash to invest in your business without having to worry about the risks adversely affecting the business in the future. The chance to improve with fewer risks attached to that chance should not be ignored or dismissed.

The Requirements for Getting an Unsecured Business Loan

unsecured business loan

There are some requirements you’ll need to be aware of before you take out an unsecured business loan. These aren’t too harsh or restrictive at all, but they are important.

24 Month Limit

When you take out an unsecured loan from Bizzloans, you have to pay the loan back within 24 months. That’s the maximum repayment term that’s on offer. Of course, that won’t be a problem for the vast majority of businesses out there. It’s important that you look at the finances closely and decide for sure that this is something your business is going to be able to do. You’ll have a chance to do this when you get a quote from us, so you’ll know exactly what you’re signing up to.

Business Bank Statements

To ensure your business is in a financial position to take on a loan of the size you’ve applied for, you’ll need to simply submit your business’s bank statements. This allows us to ensure that we lend responsibly and don’t burden you with a debt that is too much for you to take on. It’s in both your best interests and ours that you’re able to handle the loan that you take on.

Photo ID

To ensure everything is correct and proper, and you are who you say you are, you have to submit a photo ID. This is common practice and ensures that all financial transactions are above board and in order. It’s very easy to do and needn’t be a headache for you. Once we are satisfied with your application, you’ve provided the bank statements and we’ve checked your ID, it won’t be long before you have access to the loan you applied for.

Getting an unsecured business loan for your company could be just what it needs right now. It’s a much safer option than taking out a secured loan and you’ll be accepted much faster. Don’t hesitate to get in touch with us here at Bizzloans if you’re thinking of taking out an unsecured business loan.


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