10 Best Referral Program Examples for Your Small Business

by | Oct 12, 2021 | Marketing, Small business

Since a lot of businesses have already started using online facilities to help grow their business, companies have already developed several software and programs that could very well help achieve the targets and goals of a certain business venture, especially those who have opted to also have an e-commerce aspect of their business.

Referral and affiliate programs bring in traffic and customers to a business’s website. But they work differently in some technical ways. Referral programs are used by e-commerce websites to provide incentives to their existing customers by referring friends and family to avail of their products and services. On the other hand, an affiliate program enables current and potential customers to join and get commissions based on the guidelines set by the program.

Why get referral programs for small businesses?

There are several reasons why business owners, especially those that are into e-commerce, would need referral programs for small businesses.

Increasing your customer base.

It is a huge stress factor on the part of the small business owner to continuously gain new customers and to make sure that their current ones stay loyal to them. Referral programs for small businesses greatly help in this aspect. This added marketing strategy can be applied to existing marketing plans to ensure a steady stream of customers, old and new, for better financial yield in its business operations.

Building better customer relationships.

Referral program concept. Group of people holding social media icons. Trendy vector illustration.
Referral programs allows your loyal customers to recommend your brand to their friends and family.

It is essential for any business to have strong customer relationships. However, for small businesses, this could be everything for them. Customers who are loyal to your business refer friends and family by word of mouth. When your loyal customers positively speak about your business, this entices people to try out your products and services. Consistency in providing and delivering your products and services to referred customers greatly increases your chances of success in maintaining and improving relationships with them.

Increased customer loyalty.

Studies show that around 18% of referred customers are highly likely to remain your customers. This is very essential in ensuring that the good word gets around and that these referred customers are also very much likely to share their positive experience with your business. The use of referral programs for small businesses helps increase these customer numbers which translates to better financial gain for the business.

Cost efficient marketing plans and strategies.

These referral programs for small businesses help reduce the cost of marketing plans and strategies which would effectively translate to higher savings for the business if used properly and efficiently. The cost would definitely be lower against the traditional marketing plans for the small business. With the number of social media platforms that integrate marketing plans and customer relationship programs, it would be easier to target and monitor activities that provide better financial yield to the small business. This also allows the small business to create more targeted business activities and a target market where the small business can benefit more from.

Improving social media presence.

As mentioned earlier, the social media platforms have been integrating these referral programs for small businesses which makes it easier for these small businesses to monitor business activities. These integrated referral programs help the small businesses reach out to their target markets easily and with little effort. Referrals from your current and new customers, with the help of their positive feedback, can help bring your small business to a level that could go viral in social media platforms which in turn would increase sales and your online presence.

Best Practices for Referral Programs for Small Businesses

Referral programs for small businesses have set in place some best practices in order to maximize the benefits of using them.

Simplicity is key.

You would not want a referral program that is complicated to use. Business owners should keep their referral programs easy to use and user-friendly to avoid confusion and lack of interest. It is important that you can incorporate all the important terms and conditions in the referral program of choice without such long explanations and complicated steps to complete it. The shorter it is to sign up, the better the chances of increasing referrals from existing customers.

Enticing Call to Actions (CTAs).

Call To Action Button Concept as one of the best practices for referral programs for small businesses
Enticing CTAs is one of the best practices to maximize the benefits of using referral programs.

What better way to fully utilize your referral program of choice would be to create call to actions (CTAs) that are easy to identify and find. Create your call to actions in bold and highlighted links and follow it with an easy-to-find CTA button. An effective call to action should be catchy to the eyes of your customers with a short and concise invitation to your customers to enter the referral program.

Take advantage of your position as a small business.

Nowadays, people seek small businesses for their more direct approach to their customers. A lot of them are more friendly and they do their best to provide a more personalized service to their customers. Use this to your advantage. Use catchy phrases such as “Share the love!” or “Join our friendly community!” or something like those lines.

Weave your way through social media.

Social media platforms have come a long way since they started. Besides, who is not on social media nowadays? These platforms now cater to a more diverse audience and market that a small business owner now has so many options to look into for their marketing and referral program needs. Most social media platforms also integrate several customer relationship management applications, including referral programs for small businesses, that are cost-effective and easy to use. Getting the word out about your referral program and incentives will go a long way when social media platforms are used. You just don’t catch attention. A small business can get more new customers and maintain their loyal ones along the way.

The 10 Best Referral Programs for Small Businesses

As we give you a list of the ten best referral programs for small businesses, take note that most of these referral programs entail cost. However, the investment cost is lower compared to traditional marketing strategies so it is best to review these referral programs and use one or two that could help rake in more customers and increase income for the business in the long term.

1. ReferralCandy

ReferralCandy logo - one of the best referral programs for small businesses

Founded in 2009 in Singapore, this referral program for small businesses works best on those businesses that have at least 100 transactions in a month on their e-commerce platform. If your business utilizes Shopify, Magento, or BigCommerce, you can easily integrate this referral program into these shopping platforms for your customers and prospective ones. This referral program for small business can also be used with other online marketing tools such as MailChimp and Google Analytics, and AdRoll to maximize your marketing plans and strategies online.

Platform Availability

Available on Cloud software.


As mentioned above, below are the other integrations for ReferralCandy that you may use for your referral program. Please note that these integrations also entail cost so the business owner and its marketing team should be able to sift through the best integration needed for the small business.

  1. Shopify Plus
  2. PayWhirl
  3. WordPress


ReferralCandy has a free trial and a free version available for those who may want to try it out for their small business marketing and referral program needs.

  • Starting Price: $49 per month plus commission on referral sales
  • First $1k:            5%
  • Next $10k:          3.5%
  • Next $100k:       1.5%
  • Everything above: 0.5%

2. Kangaroo Rewards

Kangaroo Logo - one of the best referral programs for small businesses

Kangaroo Rewards is a loyalty program for consumers where they can easily be rewarded every single time they shop at their favorite local stores or place of business. This referral program for small businesses creates a huge impact on repeat customers by word of mouth, thereby establishing a more effective and personal relationship with the customers of the small business using this referral or loyalty rewards program.

And because it can be used in a wide spectrum of available mobile platforms, the business can easily connect with their customers in numerous ways via social media and e-commerce platforms.

This referral program for small businesses is available in English, French, Portuguese, and Spanish languages.

Platform Availability

Available for Cloud, Android, Windows, Mac, iPhone, and iPad.


  1. Shopify
  2. MailChimp
  3. WooCommerce
  4. Lightspeed POS
  5. Magento
  6. API access


A free version is available with no credit card required for this referral program. Kangaroo Rewards has affordable pricing schemes that fits every budget. The Kangaroo Rewards program offer three different packages that start at $59 to $299 per month depending on the package features. There is a monthly or annual subscription available. Their Go Ultimate Plan is at $149 month which includes features such as technical support, social media integration, customer mobile application, automated marketing, reports and insights, and unlimited marketing campaigns among others. There is a one-time set up fee on top of the Go Ultimate Plan which covers onboarding fees which include platform installation, initial profile and program setup, and one hour of training.

3. Influitive

Influitive Logo

A different approach to referral programs for small businesses would be Influitive. Aside from just tracking and capturing referrals, this referral program for small businesses also provides the business with automated rewards and integrations with other tools for a more seamless referral program experience for existing and new customers. Their mission is to turn your customers into loyal advocates.


  1. Salesforce
  2. Hubspot
  3. API access


Customer Advocacy Plan – starts at $1,499


  • Activation and Advocacy
  • Personalization and Targeting
  • Loyalty and Rewards
  • Analytics and ROI Reporting
  • Pre-built Templates and Campaigns
  • Social Media Platform Integration (Facebook, LinkedIn, Twitter)

Digital Community Plan – request for pricing dependent on size of business


  • Customer Advocacy Plan
  • Discussions
  • Moderation
  • Knowledge Base
  • Question and Answer

4. Extole

Extole Logo

Founded in 2009 with headquarters located in San Francisco, CA, USA, Extole is a referral program for businesses that target customer advocacy, and it offers a wide array of programs and services custom-made for individuals, enterprises, and small- and medium-scale businesses.

Platform Availability

  1. Cloud
  2. Web-based
  3. SaaS


  1. SaaS
  2. API access
  3. Salesforce
  4. Adobe Marketing Cloud
  5. Twilig Segment


And because Extole offers a number of various platforms for their referral programs, Extole only offers customized pricing and quotation-based programs for their services. A demo may also be requested.

5. Talon.One

Talon.One Logo

It is considered as a powerful promotion engine for businesses and is also regarded as a good referral program for small businesses. It allows businesses to create referral and marketing programs to manage coupon discounts, bundles, loyalty programs, and referral awards in just one platform. Its centralized platform allows small businesses to create promotions that are targeted to help improve the customer experience of your existing and new customers.

Platform Availability



  1. MailChimp
  2. PayPal
  3. SAP
  4. Salesforce


Similar to Extole and because of the wide range of possible services and applications integrated into the rewards, loyalty, and referral programs it offers, Talon.One’s pricing is customized. Pricing is also dependent in the volume of data you need to run your business’s promotions. Free demo and free trial are available.

6. SparkLoop

SparkLoop Logo

For businesses who utilize email marketing, SparkLoop is one of the best referral programs for small businesses that can be used to boost this type of marketing strategy. It becomes easy for the business to share their newsletters to existing customers for them to refer possible new ones into the business. This referral program for small businesses was made and built for newsletters. And with its advanced fraud protection, the business is assured that all customer data is safe and secure from within the platform and referral program.

Platform Availability



  1. MailChimp
  2. ActiveCampaign
  3. MailerLite
  4. Pico
  5. Drip


Free trial is available and monthly plans start at $99. Monthly plans are customizable with no hidden fees. $199 per month includes the following: all pro features, up to 25,000 subscribers, unlimited referrals, and concierge onboarding.

7. Lootly

Lootly Logo

This referral program for small businesses was founded in 2019 in the United States. This referral program targets e-commerce companies to grow their brand loyalty and increase customer retention.

Platform Availability



  1. Slack
  2. Hubspot CRM
  3. Facebook
  4. Instagram
  5. Shopify
  6. ActiveCampaign
  7. Twitter


Monthly plans start at $49. 60-day money back guarantee.

Pro Plan:             $249/month

Unlimited orders and customers


  • 7-day free trial
  • VIP Program
  • Referral Program
  • Customer Segments
  • Points Expiration
  • Rewards Page
  • Nudges
  • HTML and CSS Editor Access
  • Custom Banner Images and Icons
  • Language Translation
  • Inline Points and Balance
  • Analytics and Insights
  • Employee Access

Enterprise Plan: $599/month

Inclusions:         Everything under the Pro Plan


  • SMS, WhatsApp & FB Messenger
  • Multi-Store Point Syndication
  • Points Slider on Checkout
  • Audience Targeting & Display Logic
  • Referral UTM Blacklist
  • Bonus Point Campaigns
  • Custom Sender Domain
  • API Access
  • Dedicated Account Manager
  • Fully Managed Implementation
  • Referral Popup & Embed

Custom Solutions:           Starts at $1,500/month

Ideally for brands requiring highly customized loyalty and referrals experience


  • Ongoing Program Management
  • Custom Feature Development
  • Increased API Limits
  • Weekly Strategy Planning
  • Custom Feature Development

8. Zinrelo

Zinrelo Logo

For online retailers and e-commerce businesses who want repeat customers, Zinrelo is a referral program for small businesses that enables them to launch a custom loyalty rewards program for their customers. Repeat sales, profitability, and revenue per customer is guaranteed.

Platform Availability



Zinrelo offers a pay-as-you-grow scheme in two tiers:

SMB – Growing Businesses


  • Affordable Pricing Plans
  • Pre-configured Reward Activities
  • Referral Program
  • Gift Coupon Redemptions
  • Loyalty Reports
  • Email Engagement Workflows
  • Website Theming
  • Mobile Friendly

Enterprise – Large Scale Businesses


  • Fully Customizable
  • Loyalty Tiers
  • Data Analysis Service
  • Advance Business Rules Engine
  • Advanced Reports
  • Mobile App Support
  • POS Support
  • Monthly Business Review
  • Program Onboarding Assistance
  • Early Access to Features

9. Everflow

Everflow Logo

Everflow is a partner marketing platform that aims for a driving performance in the world of marketing and suited for media buyers, influencers, agencies, and affiliate managers. It tracks and consolidates performance reporting from your affiliates, influencers, media buyers, referrals, and even emails. This referral program for small businesses simplifies tasks with its pre-built integrations making your marketing strategies more efficient and effective.

Platform Availability



  1. Intuit QuickBooks
  2. DocuSign
  3. Shopify
  4. PayPal
  5. MailChimp
  6. API Access


Everflow uses usage-based tiered pricing for their plans.

Free trial available.

Starter Plan – $750/month


  • Tracking every channel: Affiliate, Influencer, and Media Buying
  • 1 Free Domain with SSL Security
  • GDPR and CCPA Compliant
  • Automation, Anti-Fraud, and Fully Accessible APIs

Everflow Plus Custom – customized pricing based on clicks with access to all core features with onboarding training and support.

10. Referrizer

Referrizer Logo

Referrizer offers an automated marketing system to help your small business get new customers, increase repeat purchases that generate sustainable and long-term results. With the integration of Google, it becomes your all-in-one platform for increased sales, boosted retention, and more a better Google reputation.

Platform Availability



  1. WordPress
  2. Intuit QuickBooks
  3. Zapier
  4. Franpos POS System


Free Trial available.

Free Version


  • Email Marketing Platform
  • Website Traffic Conversion
  • Leads and Customers Management
  • Partnering with Nearby Businesses

Premium Apps – starts at $49/month


  • 4x more customer referrals
  • More reviews
  • Increased customer engagement with smart line tracking number
  • 2-Way Text Marketing
  • Increased Customer Retention
  • Boosted Online Presence

Ultimately, whichever referral program for small business that you choose, it should be effectively used to retain your existing customers and have new customers come in for them to have the same positive experience that your existing clients have with your company.



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